Fernando Sanchez-Rodriguez — Portfolio · Digital Transformation Consultant

About Me

The consultant who has actually run the operations

Most consultants advise from the outside. I have been inside — managing 38 government facilities, leading a 70-person production team, building digital curricula from scratch, and implementing KPI systems that survived long after I left. That operational depth is what I bring to every engagement.

My background spans industrial design, IT operations, manufacturing management, and large-scale training delivery — across Mexico, Portugal, and Germany. I know what it looks like when process improvements don't get adopted, when digital tools get deployed without the people ready to use them, and when change management is an afterthought. I fix those gaps.

Today I pair that hands-on experience with structured AI and data capabilities — Google Career Certificates in Data Analytics, UX Design, Artificial Intelligence, and Business Intelligence — to help organisations move faster and smarter. Trilingual in Spanish, English, and German. EU citizen. Based in Bavaria, available for remote and hybrid mandates across Europe.

See My Experience → View Projects →

Professional Journey

Cross-Industry Depth — Four Sectors, Three Countries

2023 – Present · Bayern, Germany

Healthcare Operations & Process Coordination · DACH Market Entry & Professional Development

AZURIT Seniorenzentrum · Bavaria, Germany

Institutional Integration: Entered the German healthcare and elder-care sector with no prior domain background, sustaining 3+ years of continuous service within a highly regulated institutional environment under strict compliance and documentation standards.
Unit Care & Multidisciplinary Coordination: Delivered direct care and service across a 33-resident unit within a 3–4 person shift team, collaborating daily with healthcare professionals, administrative teams, and families.
Language Fluency & DACH Professional Practice: Developed practical German fluency and professional competencies from the ground up while maintaining a demanding full-time operational rotation.
Concurrent Upskilling: Completed 4 Google Career Certificates (AI Essentials, Data Analytics, Business Intelligence, UX Design) to establish strategic capability for returning to enterprise digital transformation and IT operations.

Google AI EssentialsData AnalyticsBusiness IntelligenceUX DesignGerman B1DACH Integration

2022 – 2023 · Lisbon, Portugal

Web Product Implementation Specialist for Google

Teleperformance / Google

Enterprise Support Portfolio: Managed a high-volume implementation caseload for Google's EMEA/LATAM portfolio, handling 179 complex cases across 17 CMS platforms and 13 countries with a 47.5% resolution rate and 7-day median resolution time.
Platform Specialization: Served as the team's primary technical lead for WordPress integrations (117 of 179 cases, 65% of total volume) and achieved an exceptional 75% resolution rate on Joomla.
Knowledge Architecture & Efficiency: Redesigned and reorganized the internal support intranet and troubleshooting taxonomy, reducing internal response times by approximately 33%.
Team Capability Building: Authored standardized troubleshooting playbooks and led onboarding for new team members across a multicultural, multilingual operations unit.

Google · EMEAKPI ManagementProcess DesignMultilingual

2012 – 2019 · Puebla, Mexico

Manufacturing Manager & Commercial Development (B2B Accounts)

Uriarte Talavera — Premium Ceramics

Plant Operations & Lean 5S: Directed shop-floor operations and supply chain optimization across a 70-person workforce, cutting production lead times by 20% and increasing operational efficiency by 15%.
Quality Assurance Department: Founded the company's first Quality Assurance Department, authoring the standard "Guide for Quality Assurance on Talavera Pieces" and increasing customer satisfaction (NPS) by 15 points.
Backlog & Fulfillment Optimization: Implemented material-flow tracking and scheduling dashboards, slashing average monthly order backlog delays from 56 to 11 days (an 80% reduction) and improving on-time delivery from 49% to 72%.
Revenue Growth & Client Management: Drove a 30% increase in annual revenue over 4 years through marketing innovation and packaging redesign; oversaw bespoke production lines for premier accounts including Rosewood Hotels, Pujol Restaurant, and designer Lance Wyman.

+30% RevenueLean / 5STeam of 70P&LNPS +15

2008 – 2022 · Puebla, Mexico

Lecturer – Digital Tools & Technology Platforms

UPAEP University

Curriculum Design & Delivery: Developed and led a 14-year digital competency program covering Microsoft 365 and 15+ collaborative platforms, consistently achieving a course completion rate above 90% across 1,000+ students.
Simulation & Methodological Innovation: Engineered original simulation-based laboratory exercises, updating the curriculum continually to reflect modern industry technologies.
Cross-Disciplinary Execution: Delivered training programs concurrently alongside full-time executive roles in manufacturing and IT operations, translating real-world operational challenges directly into practical instruction.

1,000+ TrainedCurriculum DesignDigital Adoption90%+ Completion

1995 – 2011 · Puebla, Mexico

IT Operations Manager

ISSSTE — Mexican State Workers Institute

Multi-Site Infrastructure Leadership: Directed regional IT operations and telecommunications across 38 public healthcare facilities, leading a team of 25+ technical specialists.
Electronic Health Records Rollout: Led the end-to-end regional deployment of the ISSSTEMED Electronic Medical Record system, connecting all regional clinics to the national Central Office.
Network Modernization: Directed the structured cabling and mapping of 370 voice and data nodes, building the fundamental infrastructure backbone for digital services.
Distributed Support Architecture: Built and trained a decentralized network of 120 distributed IT supporters across facilities, cutting IT incident response times by 50%.

−50% Response Time38 FacilitiesIT TransformationTeam of 25+

Selected Projects

Work that moved the needle

A curated selection of cross-functional initiatives focused on operational scale, process optimization, and digital modernization — each with quantifiable business outcomes.

Digital Products · Teleperformance / Google

EMEA Web Product Implementation

Supported EMEA clients in deploying web-based products in a KPI-driven environment on behalf of Google. Mentored new hires and contributed to onboarding optimization across a multilingual team.

Multi-country rollout

Google EMEA KPIs Mentoring Cross-functional

Managing · Uriarte Talavera

Revenue & Quality Scale-Up

Managed all production lines of a premium ceramics company with 70 people. Implemented 5S and KPI dashboards to raise output quality, reduce lead times by 20%, and grow revenue by 30% — while elevating NPS by 15 points.

+30% revenue growth

Lean / 5S KPIs Team of 70 NPS +15

Education · UPAEP University

Digital Capability Building at Scale

Over 14 years, designed and delivered hands-on training programs in digital tools and collaborative platforms, reaching 1,000+ students with 90%+ course completion rates — developing a structured methodology that became a standard.

1,000+ professionals trained

EdTech Curriculum Design Digital Tools 90%+ Completion

IT Operations · ISSSTE

Government IT Service Transformation

Led a multi-site IT overhaul across 38 state healthcare facilities, managing a team of 25+ technicians. Introduced structured training programs, standardized workflows, and hands-on technician empowerment that slashed response times across the entire network — without increasing headcount.

50% faster IT response time

Process Optimization Team Leadership Workflow Design Public Sector 38 Facilities

Design & Production · Ceramics

Premium Client Projects — Rosewood, Zurich & Lance Wyman

Led design and manufacturing of bespoke ceramic collections for international clients: Talavera tiles for Rosewood Hotels Puebla, floor installations for Zurich Insurance Mexico, and a fusion collection co-developed with designer Lance Wyman.

Luxury & institutional clients

Design Leadership Talavera Artisan Production International Clients

Ceramics Site

Design & Consulting · Product Packaging

HARMO Design

Worked as designer and business lead for a part-time packaging and industrial design consultancy, serving clients including Uriarte Talavera, BUAP, Malak Chocolates and L'Apero Wine. Despite strong client work, the studio had no online presence — every project came through word-of-mouth referrals.

First online presence built

Packaging Design Industrial Design Client Management

HARMO Site

Applied Practice

From Certificate to Capstone

Real projects built during each Google Career Certificate — turning coursework into working dashboards, apps, and case studies.

Data Analytics

Tile Sales Analysis, Europe 2024–2025

Built an R analysis pipeline to explore ceramic tile sales trends across European markets, comparing Spain's regions against the rest of Europe by sector. Delivered as a published interactive site.

R ggplot2 dplyr

Dashboard Report

Business Intelligence

European Tile Sales Performance, 2020–2024

Designed an interactive Tableau dashboard from an 8,640-row dataset to answer real business questions: top markets, YoY growth, and product/segment breakdowns — with 4 executive KPIs and live filters.

Tableau KPI Design YoY Analysis

Tableau Dashboard

AI Essentials

German Studio — AI-Assisted Language App

Designed and built a functional German-learning web app — 2,000+ words, flashcards, quizzes, games, audio — using LLMs as a development copilot for structured content generation, with human review at every step.

Prompt Engineering JavaScript Human-in-the-Loop

Live App

UX Design

Movie Art App (Madrid)

End-to-end UX case study solving a real gap: finding art-house cinema in one place. Also included a second project, a healthy-food e-commerce site ("Cocina Saludable"), applying the same research-to-prototype process.

User Research Wireframing Usability Testing

What People Say

Recommendations

Working alongside Fernando at Teleperformance was key to the success of our Google Ads HTML implementation project. His strategic vision and ability to optimize processes not only improved operational efficiency but also drove innovation in automation and advanced technical solutions. From day one, Fernando became a technology scrum master, enhancing HTML integration in digital advertising and optimizing workflows with a data-driven approach. His impact was both immediate and long-lasting, solidifying him as an expert in digital transformation.

Rui Florez

AI Process Design Lead · Qualitest

I had the opportunity to witness Fernando's positive attitude in a very dynamic working environment, where he demonstrated to keep strong relationships with stakeholders along with his ability to remain calm and composed under pressure. He consistently delivered high-quality work by keeping a customer driven attitude, delivering an excellent customer service.

Michela Di Noia

Operations Supervisor · Teleperformance

En mi opinión, Fernando es uno de los expertos en producción de cerámica fina y artesanal más relevantes de México. Su labor al frente del área de producción Uriarte Talavera fue notable, pues modernizó los estándares de calidad de una firma cerámica emblemática y bicentenaria que, sin duda alguna, está entre las más importantes del mundo.

Raúl Alfaro Segovia

Socio Director · RPA

Fernando
Sanchez-Rodriguez

The consultant who has actually run the operations

Cross-Industry Depth — Four Sectors, Three Countries